Baker’s Hours

March 22, 2009

Experimenting with Food Porn

woopraAs I have stated before on this blog, I use Woopra to keep track of traffic on my blog. Even though this is a food blog, the most popular topics on this blog are about my WordPress tattoo. The four blog entries about my tattoo account for 24% of the traffic to my blog. A staggering figure considering that the next most popular entry page, aside from the front page (16%), is the Pastillage tag at 3%. Staggering still is that my most used tag, “Chocolate”, only accounts for 2% of the traffic to my blog.

As I looked through these stats, I was reminded of a Blog Herald article that My Fairy Blog Mother, Lorelle wrote titled, What Do You Want? One-Shot Traffic Versus Easy Conversion. In this article, she wrote about a blog entry she posted on her personal blog titled (get ready for it) Horse Sex and What is Dictating Your Blog’s Content? Great title huh? 

Any who, basically those two articles were about how certain tags or topics can skew your blog’s stats. Sure, a popular tag or post could bring a lot of traffic to your site, but as Lorelle puts it:

“A one-shot deal is some content or image that attracts a lot of visitors over time, but when they arrive and find out you have nothing else they want because your blog isn’t all about that keyword or search term, they are gone.”

In Lorelle’s case, she included the tag, “Horse Sex” on her blog to prove a point, and it is still the most popular tag on her site. Yet another example of popular tags skewing your site’s visitor stats is the case of John Pozadzides’s One Man’s Blog. This blog, like Lorelle’s, also intentionally set up bogus tags (Sexy Sarah Palin Photos) for the purpose of testing Woopra during it’s development. Lorelle references this during her Woopra lectures. You can see video I took of one of her lectures here (Sorry for the poor quality, I was streaming through my iPhone).  

So, what does this have to do with any “Experiment” as hinted in the title of this post?

tagcloudOne of the odd things that my foodie friends and I do is we refer to any pictures of food that people post onto the internet, Twitter in particular, as “Food Porn.” So, in an attempt to see if I can intentionally skew my visitor’s stats away from the, ‘WordPress Tattoo” tag, I will from hence forward tag any blog entry with a picture of a food item in it as, “Food Porn.” In case you haven’t noticed my tag cloud, I’ve already gone through and tagged the appropriate entries.

I’m not trying to prove a point, or drive more traffic to my site to up my hits count. One thing that I have learned from Woopra is that hits mean nothing. People can come to your site, realize that it is not what they are looking for, and leave in less than five seconds. What does matter are the people who subscribe to your feed, and return to your site every time you post a new entry. It’s the return traffic that dictates if your blog is a success or not. This experiment is just for my own amusement. My preliminary assumption is that the “Food Porn” tag will definitely skew my visitor states, but I’ll just have to wait and see.

 

Song stuck in my head at the time of this post: In Da Club by 50 Cent

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1 Comment »

  1. Twitter was the first place I heard the term “food porn.” I agree that it thinking it will increase your traffic. What’s great is that once here, people will find there is great quality to your content.

    Comment by Christina — March 22, 2009 @ 7:56 am


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